GEO Guide
Learn Generative Engine Optimization
Plain-English guides to GEO — the practice of structuring content so AI search engines like ChatGPT, Perplexity, and Google AI Overviews can extract and cite it. Start with the fundamentals, then apply them.
What Is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) is the practice of structuring content so AI search engines like ChatGPT and Perplexity can extract and cite it. A plain-English guide.
6 min read
What Is llms.txt? The File That Tells AI About Your Site
llms.txt is a Markdown file at your site root that gives AI crawlers a structured summary of your site. What it is, why it matters, and how to write one.
5 min read
What Is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is optimizing content to be the direct answer returned by ChatGPT, Perplexity, and featured snippets. A plain-English guide.
5 min read
How to Get Cited by ChatGPT
A practical, step-by-step guide to getting your pages cited by ChatGPT — crawlability, definition-first writing, schema, llms.txt, and third-party mentions.
6 min read
How to Rank in Google AI Overviews
A practical guide to getting your pages cited in Google AI Overviews — ranking first, answering directly, structured data, and comprehensive topic coverage.
6 min read
Put it into practice
Score any page’s AI-search readiness and get a ranked fix list.